Under this “artist-centric” model, if an artist qualifies as a “professional artist,” one stream would get “boosted” to count as two plays and if a user actively searches for or clicks on an artist’s song, that stream would get “boosted” to count as two plays. ![]() Here’s how it works: Under the “old” pro-rata model - or the one still in effect at every major streaming service - one stream equals one play, and the total number of plays is divided up by artists and labels according to how many they accrue. UMG and Deezer Outline New Streaming Model to Cut Through Noise ![]() 1 in France for UMG artists with plans to expand it to more content owners and additional territories, relies on a “boost” model that rewards artists who are actively searched for by users, as well as those who maintain a level of 1,000 streams per month from at least 500 unique accounts - what Deezer/UMG are terming “professional artists.” And it has generated plenty of scrutiny from many corners of the industry, despite its initial limited scope. The artist-centric model, which Deezer says will begin rolling out Oct. They aim to identify a new way of paying out that revenue, at a time when streaming service catalogs have exploded to north of 200 million tracks and fraud and streaming manipulation have proliferated on platforms. ![]() Last week, French music streaming service Deezer joined with the Universal Music Group to roll out what they called an artist-centric music streaming model, which they said was “designed to better reward the artists and the music that fans value the most.” It’s the result of a six-month partnership announced in March that promised to examine the current “pro-rata” streaming royalties model, in which artists and labels are paid according to their share of streams out of the available pool of revenue generated by streaming services.
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